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Get a free mince pie if you wear a Christmas jumper in London tomorrow

Tasty pies: The giveaway takes places tomorrow
Tasty pies: The giveaway takes places tomorrow

First it was dogs in Christmas jumpers for charity, now it's humans in Christmas jumpers for charity – no guesses on which wins the cuteness battle.

Heavenly London bakers Konditor & Cook will be giving out free mince pies to anyone in London wearing a festive jumper tomorrow, Friday December 15.

Though the thought of wearing a wintery woolly number can send shivers down the strongest of spines, ditch your pride for a moment because the bakeries will be donating £1 to Save the Children for for every pie devoured.

Where there's free food however, there's a catch.

In order to nab a freebie, you'll have to post a picture of yourself wearing the most hideous jumper imaginable all over social media tagging it @Konditorandcook on Twitter, @Konditorandcook on Facebook or @Konditor_and_Cook on Instagram.

Once you've socialled the beejeesus out of it, head to any of Konditor & Cook's six branches this Friday, show them your embarrassing post and you'll be rewarded with cakey mince pie heaven.