As consumers increasingly watch videos across all devices and screens, it’s clear that the wall between linear TV and over-the-top (OTT) video is deteriorating.
Consumer of nearly all age groups are watching less traditional television, which is starting to negatively affect even the most secure of TV strongholds.
Consider live sports as an example. Ratings for the NFL 2016 season compared to 2015 declined for NBC Sunday Night Football, Fox Sunday, CBS Sunday, CBS Thursday Night, and ESPN Monday Night. And the number of households with ESPN declined from 96.17 million in July 2014 to 88.78 million in August 2016.
But none of this means that TV is dying. It does, however, mean the definition is changing. Millennials are most likely to refer to any content they can watch on any device – television, laptop, smartphone, or tablet – as "TV." Which begs the question: What is the future of TV?
BI Intelligence, Business Insider's premium research service, has the answer in the Future of TV 2017 slide deck, which explores how the TV industry is evolving in the digital environment. This presentation contains more than 35 slides that outline the future of television.
Some of the topics in the deck include:
- The definition of TV, according to millennials.
- Growth in digital media consumption, while traditional TV stumbles.
- Consumer shift from cable TV to broadband.
- Explosion of video content across screens.
- Video usage stats on mobile devices.
- How social platforms drive video usage.
Companies mentioned in this deck include: ABC, CBS, FOX, NBC, ESPN, Amazon, Hulu, HBO, Netflix, Comcast, Viacom, Facebook, Twitter, YouTube, and Snapchat, among others.
To get your copy of this FREE slide deck, simply click here.