Game of Thrones star Iwan Rheon will appear in the upcoming BBC drama Men Up, focusing on Viagra trials in Wales.
Rheon, who played villainous Ramsay Bolton on the HBO fantasy series, portrays Meurig, one of the men who underwent the Swansea 1994 clinical trial for a drug that would later be known as Viagra.
Produced by Doctor Who's showrunner Russell T Davies, the series also stars Gavin & Stacey's Steffan Rhodri, Unforgotten's Phaldut Sharma and Gangs of London's Mark Lewis Jones as Colin, Pete and Eddie, three middle-aged men taking part in the trial with Meurig.
The quartet struggles to open up about their impotency, but are suddenly thrown a lifeline when volunteers are needed for a new drug that may help with the condition.
"As each man grapples with their own insecurities and hiding the truth from their loved ones – including their wives and partners Ffion Jenkins and Teresa Rigby who are also fighting their own battles – will this little pill be able to bring back their spark?" the official BBC synopsis reads.
The cast also features Killing Eve's Alexandra Roach, Gavin & Stacey's Joanna Page, Stath Lets Flats star Katy Wix, It's a Sin's Nathan Sussex, Sex Education's Lisa Palfrey and A Very English Scandal's Dyfan Dwyfor.
"I'm beyond delighted to be working with [executive producer Nicola Shindler], Russell, and the entire team to bring this extraordinary tale to the screen," Barry said in a statement. "People hear the word impotence, and they wait for the punchline. But this story is about so much more."
Men Up doesn't have a release date yet.
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