Games Workshop shares £18 million of profits with staff as Warhammer maker as business booms

The Games Workshop site in Lenton Lane, Nottingham
-Credit: (Image: Joseph Raynor/ Nottingham Post)

Huge Nottingham firm Games Workshop has shared £18 million with its staff as the Warhammer figurine maker's profits continue to climb. The Lenton-based company, which employs more than 1,500 people at its headquarters on Willow Road, has explained it handed out cash payments “on an equal basis to each member of staff” in recognition of their contribution to its impressive financial performance.

Last year, it awarded “group profit share” cash payments totalling £11 million to its employees. The FTSE 250-listed firm’s short update to shareholders provided a sneak peek into its finances, leading its share price to rise by as much as a tenth on the morning of Wednesday, June 19.

Games Workshop said it estimates its pre-tax profit for the year to June to be at least £200 million, up from £171 million the year prior. Its total sales are set to jump from £445 million to £490 million year on year.

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Plans recently revealed the business' intention to expand its Nottingham complex with a new factory in order to match its growth ambitions. The firm hopes to open its fourth factory on land to the rear of its headquarters in spring 2026, with bosses planning for five or more years of "significant investment" and job creation at its manufacturing facility.

The company sells figurines and miniatures online and in shops across the UK for Warhammer, a wargame that is usually played in groups and is popular internationally. It also gets money from selling its intellectual property to entertainment and gaming companies who use the brand for spin-off shows and products, from which it generated £30 million last year.

Earlier this year, Games Workshop finalised a deal with Amazon to make films and TV series based on the fantasy games. Superman actor Henry Cavill, who has said he is a fan of the hobby, is set to be involved in the creation of a Warhammer Cinematic Universe, based on its hit franchise Warhammer 40,000.

Dan Coatsworth, an investment analyst at AJ Bell, said the “numbers spoke for themselves, with profit expected to beat market expectations” for Games Workshop. “Licensing income is really picking up, which is important to Games Workshop’s strategy of trying to sweat its assets and find more ways to commercially exploit its intellectual property.”