A gang who carried out a string of luxury watch robberies in north London have been jailed for more than 25 years.
They posed as buyers of valuable timepieces and then lured the sellers into an ambush and in three incidents pulled a gun on their victim.
The trio robbed six men in Golders Green between December 2019 and January 2020, Harrow Crown Court heard.
They contacted the men by responding to online advertisements for Rolexes their victims had posted and arranged to meet them in a public place.
However once the victim arrived they lured them away to a quieter spot and then robbed them using guns, crowbars, knives and hammers.
Andre Sinclair, 33, was sentenced to 11 years and 9 months for conspiracy to robbery while Ashley King was given nine and a half years. Layla DaSilva, 33, who had responded to the adverts and initially met the victims was sentenced to four years and nine months.
All three are from Brent and were sentenced on Thursday for stealing the watches with some of them worth tens of thousands of pounds.
The court heard that one man had been injured after being punched in the face and hit with a hammer.
Three of the six victims, who were all aged between 22 and 39, were forced to hand over their Rolexes after the gang threatened them with a gun, the court was told.
Officers from the North West Basic Command Unit began an investigation and after reviewing who had accessed the adverts online. They also reviewed CCTV from some of the robberies and managed to identify the three suspects.
Upon arrest, Sinclair and DaSilva’s phones were seized. Analysis showed that they had been discussing and planning the robberies before they took place and pictures of the stolen property were also found on their devices.
Detective Constable Matt Corbin, who led the investigation, said: “Sinclair, King and DaSilva hatched a sinister plan to lure individuals to a secluded address in order to steal their high-value watches.
“They had no qualms about threatening their victims with weapons or assaulting them in order to achieve their aim.
“The sentences handed to these individuals reflect the seriousness of the crimes and we are pleased they are now behind bars for a significant amount of time and unable to cause further harm.
“We hope that this also acts as a reminder to anyone selling high-value goods online to take care when meeting with buyers and stick to public places where possible.”