German Doner Kebab partners with YouTube duo to unveil Heinz Secret Sauce ahead of Metrocentre opening
German Doner Kebab (GDR) has partnered with a YouTube duo to unveil the new Heinz Secret Sauce ahead of a store opening at the Metrocentre. Social media stars Harry Pinero and Yung Fily, who have millions of followers, have helped to put together the Secret Sauce Burger.
The new addition to the menu features the customer’s choice of doner meats, a double serving of Secret Sauce, fresh tomato, and onions, all served on a toasted, unseeded burger bun. Available exclusively at GDK, the Secret Sauce has fans speculating on what its untold flavour might be.
Harry Pinero, who recently featured on Cooking With The Stars, and Yung Filly, who took up the challenge of Celebrity Bake Off in 2022, have been hands-on in the development of the Secret Sauce, with Heinz creating the highly-anticipated product they hope will capture the public's imagination.
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Following the introduction of GDK's plant-based doner kebab, the Secret Sauce collaboration is the latest in the company's new developments.
Dr Thorsk Westphal, Global CMO of GDK, said: "Partnering with Harry Pinero, Yung Filly and Heinz to create the Secret Sauce has been a journey of innovation, high energy and great taste. Their enthusiasm and creativity perfectly align with GDK's mission to revolutionise the kebab experience.
"This partnership is the latest in a series of successful innovations, including our famous, and UK first, pink kebabs, showcasing our commitment to staying revolutionary, relevant and relatable to our target demographic."
Thiago Rapp, Director of Taste Elevation at Heinz said: "At Heinz, we are always looking for new and exciting ways to innovate with partners and so we are delighted to be partnering with GDK, Harry Pinero and Yung Filly on the creation of Secret Sauce. We have been hard at work perfecting this recipe that we’re certain people will love it as much as we do! Exclusively available at GDK, the Secret Sauce burger is guaranteed to take your experience to the next level."