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German shepherd ‘cries’ after being forced to eat chilli during live-stream amid disturbing new social media trend

Live-streamed footage of a German shepherd being forced to eat a bowl of red chillies is the latest in a disturbing video trend that has emerged on social media.

Swathes of pet owners in China have been posting clips of their animals eating or being made to eat big portions of human food.

It comes after China cracked down on celebrities and members of the public posting online binge-eating shows as the Government tried to tackle food waste.

In the appalling footage, the German shepherd can be seen streaming with tears as he eats a bowl full of chillies. The owner wrote on the post: "He is enjoying it very much."

In the appalling footage, the German shepherd can be seen streaming with tears as he eats a bowl full of chillies.
In the appalling footage, the German shepherd can be seen streaming with tears as he eats a bowl full of chillies.

Other similarly cruel videos show a pet owner forcing popping candy down a husky's throat and two dogs being forced to eat 38 kinds of human snacks as a "food challenge".

This content has attracted huge popularity on Chinese video-sharing platforms such as Douyin, according to reports.

It follows in the wake of a huge trend called "Chibo" vidoes or "Mukbang" — an online phenomenon that originated in South Korea which saw live-streamers eating excessive amounts of food and interacting with their audience, the BBC reported.

President Xi Jinping then launched "Operation Empty Plate" in August — a campaign against food waste in reaction to the trend.

But now China has banned people sharing this type of content, prompting the pet trend to erupt in its place.

The videos have sparked outrage online, with users urging the authorities to shut the trend down.

One commenter on Twitter: "This shouldn't be tolerated, certain animals are accustomed genetically to certain foods. But to force an animal to abuse itself is WRONG!"

Another said: "What’s wrong with people?!"

A third wrote: "Does not deserve to have such a beautiful creature why are people so cruel ?"

The German shepherd's owner deleted the video after facing widespread criticism online.

He claimed that he knew chillies were bad for the dog but his pet 'really enjoyed eating it', Chinese media reported.

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