GMB viewers criticise Piers for "vile" #MeToo joke
Piers Morgan has been criticised for making a joke about the #MeToo campaign.
While presenting Good Morning Britain today (March 19), he read out a tweet from pal Bradley Walsh, who'd joked that he and Susanna Reid reminded him of Bruce Willis and Cybil Shepherd's characters in Moonlighting.
A picture of the two actors then appeared alongside them on screen, prompting Piers to ask Susanna if they could re-enact the images.
"Come on, come on, you know you want to," he quipped. "Come on, dangle your little arm around me, you know you want to. We've got to try and recreate it, come on.
"You're allowed to. I'm not going to '#MeToo' you! Come on. You're allowed to touch me in the workplace, come on."
Susanna then looked stunned by the comment and hit back: "It's about whether I want to, not whether you allow me to. I don't want to put my arm around you."
Another picture was then displayed on screen showing Bruce pretending to bite Cybill's neck.
"You're definitely not doing that," Susanna quickly commented. "Even you wouldn't go there – because I wouldn't let you!"
While Piers' comments were made in jest, many viewers did not see the funny side given the dark and serious nature of the #MeToo movement:
@piersmorgan has the cheek to call himself a feminist and then made thst vile #MeToo joke. Disgusting. @GMB he should apologise live on air for That.
- Peter Harrison (@FinalHorcrux94) March 19, 2018
Piers Morgan just now on trying to get Susannah Reid to put her arm round him: “come on, I’m not going to #metoo you”. This guy is still on TV? What the actual fuck? #pisstake
- Cara Dobbing (@Caradobbing) March 19, 2018
Wow. A cheap #metoo comment by Piers on Good Morning Britain this morning.
- Portia Tasmin Hewins (@Pikachu6393) March 19, 2018
Piers Morgan just said "I'm not going to me too you" to @susannareid100 and I think it was potentially the worst moment of my life. #GMB
- Isobel (@IsHousecroft) March 19, 2018
@GMB oh my god Piers Morgan! “Come on Susanna, put your little arm around me, you’re allowed to touch me” That was excruciating to watch her fend him off on live television !!
- Helen (@HelenDick) March 19, 2018
#MeToo started trending worldwide on Twitter and Facebook in October 2017, in the wake of allegations about sexual harrassment and misconduct in Hollywood.
Charmed actress Alyssa Milano put out a call to action for victims of sexual harassment and assault to "give people a sense of the magnitude of the problem".
Women from all over the world united on social media with the hashtag 'MeToo' to share their stories of being sexually harrassed or assaulted in some way throughout their lives. Among the celebrities taking to Twitter included Lady Gaga and Westworld star Evan Rachel Wood.
#MeToo founder Tarana Burke was named among a group of activists dubbed "the silence breakers" as Time's Person of the Year 2017, and attended the Golden Globes as a guest of Michelle Williams.
The #MeToo movement's spiritual successor Time's Up, tackling systemic sexual harrassment and misconduct, was launched at the start of 2018 by a number of prominent Hollywood stars, along with a legal defence fund to help working-class women who may not have the financial resources to defend themselves against misconduct.
Good Morning Britain airs on weekdays at 6am on ITV.
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