It is being reported that Google is working on a rival content streaming technology to Apple's AirPlay. Having already integrated video and audio sending abilities to its YouTube app for Android, which will "send" a clip to your Google TV set or set-top-box, the company is to explore more extravagant wireless functionality.
Speaking to GigaOm, Google product manager Timbo Drayson said that the YouTube Google TV compatibility was simply the first step in company plans. "We really want to move the whole industry forward," he said.
Drayson also explained that the software giant is working with device and audio equipment manufacturers in order to unify the Google system as an open standard. The company is "actively working with other companies", he explained.
Of course, Android devices are already - on the whole - DLNA capable, which already allows them to talk and stream content back and forth amongst similarly capable devices. However, it is believed that a large quantity of consumers still find this confusing and that a single platform would help them identify which of their devices can talk to each other through a single badge.
And, as Drayson pointed out, the more companies that jump on board, the better.
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