Gordon Ramsay says it will be hard for his new cooking competition to compete against the likes of 'The Great British Bake Off' and 'MasterChef'.
In the UK spin-off of NBC’s original series, 'Next Level Chef' will see 12 amateur chefs put through their paces as they have just seconds to grab ingredients from the shelves where they will be cooking up a storm.
But Gordon has admitted he feels the heat in the kitchen himself in terms of standing out against other shows in an overly-saturated market.
Speaking to Radio Times.com, he said: "I'm not gonna lie, breaking in a new exciting foodie competition show – it's hard with such legendary ‘Great British Bake Offs’, ‘MasterChef’ and the long-running success of that.
"I think everything I've learnt in nearly two decades, mistakes as well, has gone into this competition. And also, you've got to see the contestants' faces. Everyone gets to cook their dream dishes but not everyone gets the dream ingredients so it's how good they're pivoting, getting comfortable being uncomfortable.
"It's 45 minutes or 60 minutes and it is full on. But the creativity, second, third time hitting that platform when they don't know what they're grabbing – that's the genius moment for me."
The multi Michelin-starred cook – who has previously hosted ‘Hell’s Kitchen’, ‘Ramsay’s Kitchen Nightmare’ and ‘The F-Word’ – will be joined by Great British Menu's Paul Ainsworth and Top Chef's Nyesha Arrington as fellow judges on the show.
The lucky winner of the competition will not only receive a £100,000 prize, but also a year-long mentorship from Ramsay, Ainsworth and Arrington.