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The Government’s New ‘Monsters Inc- Style’ -Pensions Mascot Has Not Gone Down Well...At All

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It seems the British public is not impressed with ‘Workie’ - the furry purple monster star of the new UK Government pensions advert.

The Department of Work and Pensions have claimed the oversized furball, the brainchild of Pensions Minister Baroness Ros Altman, is the ‘striking physical embodiment of the workplace pension’.

‘Workie’ is the spearhead of a new multi million-pound campaign to raise awareness of workplace pensions to employees and businesses to help automatically enroll all workers over the age of 22 earning over £10,000 onto a pension.

Pensions lawyer and critic Jennie Kreser told MailOnline: ‘That whole 'workie’ thing is insulting and infantile. There…I’ve said it…

'We are not children to be patronised by this ridiculous idea. Do better. Use plain English not gimmicks.

'Shouldn’t Ros have bigger things to concentrate on than designing this abomination?’

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Workie going for a cheeky stroll (Picture: Department of Work and Pensions)

Labour’s Shadow Minister for Pensions, Nick Thomas-Symonds said of ‘Workie’: ‘To be honest I’m not at all sure that their new furry member of the team will help them turn things around.

'Getting workplace pensions right is an important issue, but even with the glossy new - slightly surreal - adverts I’m not sure this Government is up to the job.'

Responses on Twitter included: ‘What the hell is that?!’ and ‘what a f****** shambles’.

Another user Tweeted: ‘#workie how childish!!’

One user verbalised what many were thinking describing it simply as a ‘mortality furbie’

So what are your thoughts?