Graham Norton introduces new wine

Graham Norton has released a “head-turning, heart-breaking” wine called HE-DEVIL.

The 58-year-old presenter has teamed up with Invivo co-founders Tim Lightbourne and Rob Cameron on their sixth collaboration and the talk show host has warned drinkers looking for a “well-behaved” tipple should go elsewhere.

He said: “If you’re looking for a well-behaved wine, this isn’t it! My HE-DEVIL was created to turn heads, break hearts and leave you wanting more… and it’s delivered on all counts.”

HE-DEVIL is deep purple in the glass with a bouquet of sweet spice and plum compote which envelopes the palate with a sweet toasty finish, and Graham took the time to taste and blend an Argeninian Malbec from Nortern Mendoza to find the perfect flavour.

The release of Graham’s new wine – which is available in Morrisons for £9.50 – comes after a study from Invivo found almost half of Brits (49%) say that the country of origin is the first thing they look for and 40% look more towards the grape used to make the wine.

Nearly a quarter of Brits (22%) sometimes pretend to know more about wine than they actually do but they’re unlikely to impress many people because nearly half (48%) think that those who share their wine knowledge whilst drinking are pretentious.

Graham Norton’s Own Wines and Spirits are the most awarded celebrity wine collaboration in recent years, receiving over 200 medals and 90 point ratings - including numerous gold medals at the People’s Choice Awards and Drinks Business Awards. The range is available in 17 countries and features a Sauvignon Blanc, Rose, Shiraz, Malbec, Prosecco, Rose Prosecco and three Gins, including one Irish, one pink and one Seville Orange Marmalade.