When it was announced that the Great British Bake Off was moving from the BBC to Channel 4, fans braced themselves for a controversy.
But after weathering the storm of Mary Berry's departure and the contentious choice of Noel Fielding as a presenter, the new team have found themselves as the centre of an even bigger debate: whether cream or jam should go on the scone first.
Judges Prue Leith and Paul Hollywood and presenters Fielding and Sandi Toksvig backed Cornwall over Devon in their first official picture as they posed in front of a picnic table containing scones on which the jam was slathered before the cream.
The move was described as "sacrilege" by Paul Winterton, managing director at Langage Farm where they are fighting to get Devon Cream Tea protected status.
Devon's claim to the original and correct recipe dates back to 997 and people only began putting cream on top in Victorian times to hide how little jam they could afford, he said.
"I think Bake Off should have a balanced opinion and understand the passion of the two counties, I think it is a bit naive." he said .
As well as upsetting purists across Devon, the Bake Off team may also be breaking a few etiquette rules. According to the Debretts handbook: "County differences aside, it is generally considered that the most practical and neatest method is to spread the cream first, before the jam."
But the endorsement was welcomed by Rodda's, who co-founded the Cream Tea Society.
Belinda Shipp, spokesman for the Cornish company, said: "It is the correct way. We are proud of our cream in Cornwall and we think that you should never hide it."
Leith and Hollywood also released Easter recipes for Simnel Cake and hot cross buns, reassuring fans that the show is likely to stay focussed on traditional baking.