Greggs deal for free food changed on O2 Priority as customers left fuming

Virgin Media O2 customers have been left puzzled and irate as Greggs announced alterations to its offers on O2 Priority. According to data from Nous. co, the average monthly phone bill for a contracted customer in the UK is £36.22. However, many mobile phone users might be oblivious to the perks they could be reaping through their mobile provider.

For years, Virgin Media O2 has been a popular choice for phone users who can benefit from O2 Priority rewards. Customers can get early access to concert tickets, enjoy various food and drink deals - from a classic Pizza Express pizza for just £6.95 every week to a 'buy one get one free' offer on 'Thirsty Thursdays' at your local Ember Inn or Sizzling Pub.

One of the most treasured deals is that customers can score a free coffee each week from Greggs, as well as a complimentary breakfast roll, sausage roll, or vegan sausage roll on Friday or Saturday mornings. But this perk will disappear from September 12, reports Birmingham Live.

Instead of the free coffee and breakfast rolls every week, customers will be offered two new rewards with O2 Priority - choosing any hot drink from Greggs for just £1 every month, or picking from a range of savoury treats from Greggs for only £1 every month.

A message in the Priority app announced: "We're switching up your Greggs rewards from 12 September. We know how loved the Greggs rewards are, so we've taken our members' feedback on board before making any changes. That's why our new ones give you even more choice, and allow more people to grab savings at Greggs every month."

This latest update has informed customers of an increase in options, moving beyond just sausage rolls or breakfast rolls to a broader selection of goodies from the Greggs menu. However, there's a twistyou can't have your cake and eat it, quite literally; pairing a hot beverage and a savoury isn't possible unless your timing is spot on at half-past eleven.

Early birds can get their hands on hot drinks for just one quid from bright and early at 7 am until 11.30 am, while bargain hunters can bag £1 savoury snacks from 11.30 am right through to evening at 7 pm.

The overhaul hasn't gone down well with Greggs fans. Social media platforms, including X (no longer called Twitter), have been awash with complaints.

One individual lamented the lacklustre update, saying: "I got a bit excited when I saw O2 Priority were 'mixing up the Greggs offer'. Huge anticlimax. It's gone from a free hot drink once a week and a free breakfast roll on Fri or Sat to a hot drink for £1 once a month and a savoury for £1 once a month."

A different customer expressed disappointment over O2 Priority's direction, writing: "O2 priority is going downhill. What do you mean you're now gonna have to pay £1 for the formerly free Greggs treats."

Adding to the grievance, another remarked: "O2 Priority changing their Greggs hot drink reward from once a day to once a month, I just fell to my knees."

Another frustrated O2 user vented their anger, saying: "As if O2 Priority are trying to claim people would rather pay £1 for a Greggs snack once a month than receive a free coffee and bacon sandwich every week."