Greggs targets 100 store openings this year as it returns to profit

·3-min read
Bakery chain Greggs is opening more stores after a sales rebound (Greggs/PA)
Bakery chain Greggs is opening more stores after a sales rebound (Greggs/PA)

Greggs has said it plans to open around 100 new stores by the end of the year after a rebound in sales helped return the chain to profit.

The high street bakery business said it has an opportunity to grow to 3,000 stores as it struck an ambitious tone after withstanding the impact of the pandemic.

It told investors that the recovery in trade in recent months was “stronger than we had anticipated” as it saw strong trade in suburban areas and local high streets.

The group has also targeted growth areas such as delivery and drive-thru sales after the pandemic weighed on some core trade such as its travel sites.

Greggs have opened more drive-thru sites as they have grown more popular during the pandemic (Greggs/PA)
Greggs have opened more drive-thru sites as they have grown more popular during the pandemic (Greggs/PA)

Greggs said its like-for-like sales for the four weeks to the end of July were 0.4% above the levels it saw in the same period in 2019, before the pandemic struck.

The Newcastle-based business said it now expects full-year profits to be “slightly ahead” of previous predictions as a result.

New openings have also helped to buoy its total sales over the half-year to June to £546.2 million, to just short of the £546.3 million it posted in the same period in 2019.

The group saw like-for-like sales drop 9.2% against 2019 after the impact of the third national lockdown but it was lifted by the opening of 48 new sites.

Greggs had 2,115 locations at the start of July and said it is targeting 100 net openings for the current year to continue its strong growth plans.

It said this is expected to create around 500 new jobs in the second half of the year.

Roger Whiteside, chief executive of Greggs (Greggs/PA)
Roger Whiteside, chief executive of Greggs (Greggs/PA)

However, the business highlighted even more ambitious growth plans as it said it “has the opportunity to expand its UK estate to at least 3,000 shops”.

Roger Whiteside, chief executive of Greggs, said the group will focus on “anywhere you can get in a car” with its expansion plans.

“We’ve got high streets covered across the country, but even in areas like Newcastle and Glasgow where we are really well represented on streets, we can open more in those areas you drive too,” he told the PA news agency.

“We’ve opened some drive-thru sites and its still a fairly small area but they have been successful and that’s definitely an area we can grow.

“The pandemic trends were all trends we saw previously but they’ve just been supercharged, and that’s the same for delivery, out-of-town and everything else.”

The boss, who turned vegan in 2019, said he also saw more growth potential through product innovation, such as its new vegan sausage, bean and cheese melt.

Mr Whiteside added: “Greggs once again showed its resilience in a challenging first half, emerging from the lockdown months in a strong position and rebuilding sales as social restrictions were progressively relaxed.

“Whilst there continue to be general uncertainties in the market, given our recent performance we now expect full-year profit to be slightly ahead of our previous expectation.”

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