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The actress, who eventually revealed it was a joke, initially came under fire for promoting the gem-encrusted and alpaca-wool lined diaper.
Reflecting upon the outrageous product, Lorraine Kelly took a swipe at Paltrow for the stunt.
Speaking during her morning show, Kelly suggested what’s “interesting” was that so many believed that Paltrow would sell such products in the first place.
Kelly said: “Well good for her for doing that but interesting we believed she would sell a crazy product like that.”
The presenter’s remarks came after Paltrow shared a post on Instagram which appeared to promote the fake product earlier this week.
“Meet The Diapér. Our new disposable diaper lined with virgin alpaca wool and fastened with amber gemstones, known for their ancient emotional-cleansing properties,” the post read.
Many followers took a dig at the brand for the post.
Among the comments, one wrote: “Got to be a joke. Although you never know with GOOP.”
Another, unaware of the joke, added: “Omg/ fancy moms need to be even fancier and out of touch!”
Paltrow, known for selling yoni eggs among other items through her Goop brand, has since explained it was a stunt aimed at criticising the US diaper tax.
Currently, 33 US states don’t consider nappies to be an essential item meaning they can be taxed as luxury products.
“Good. It was designed to p*** us off,” Paltrow has said about the diaper stunt on the Goop Instagram page.
“If treating diapers like a luxury makes you mad, so should taxing them like a luxury.”
She added: “Despite the absolutely necessity of diapers, in 33 states they aren’t treated like an essential item. They’re taxed like a luxury good,”
The actress also explained although removing the tax wouldn’t be a complete solution, it may help some families afford another month’s worth of nappies.