Gwyneth Paltrow enlists her mother and daughter Apple for latest Goop fashion launch


Gwyneth Paltrow is keeping her latest Goop launch in the family by calling on her mother Blythe Danner and her daughter Apple Martin to join her Goop fashion launch campaign.

Three generations of the Paltrow family turned out for the G. Label Dress Collection, a line of clothing designed to be passed down from mother to daughter. As the collection website reads: "A mother holds onto a special dress she hopes to pass down to her daughter; daughter pines for the day she can 'borrow' said dress from her mother’s closet.”

Paltrow shared a photo on her Instagram page of herself, her mother and daughter wearing pieces from the line.

View this post on Instagram


A post shared by Gwyneth Paltrow (@gwynethpaltrow) on Aug 9, 2020 at 8:43am PDT

In the photo shared by Paltrow on her personal Instagram she’s wearing a black and white polka-dotted two-piece set made up of the Devin crop top ($295) and Danielson A-line skirt ($425).

Danner is wearing a bright pink Mendoza shirtdress ($595) and Martin is wearing a white and black polka-dot Zera strapless dress ($595).

The line features “a seasonal edit of sweet spots and sorbet hues” according to Goop’s official Instagram page, which shared a photo of Danner in her bright pink dress and Paltrow in the same two-piece set as before.

Looks range in price from $525 to $720 for the polka-dot two-piece Paltrow is rocking on her Instagram page.

This isn’t the first time Paltrow has called on her family for a Goop launch. At the start of August, Danner joined her for a video campaign for a new line of GOOPGENES products.