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Gwyneth Paltrow Joins Will.i.am For New Reality Tech Show

The Goop founder and Black Eyed Peas star will act as advisors on Planet Of The Apps set to be co-produced by Apple and Propogate.

Credit : Brian To/WENN.com

Gwyneth will put her business expertise to the test as a mentor to budding developers alongside Will and hopes she’ll create opportunities for life changing software to break through.

The 42-year-old actress said: “Developing and launching a business based on your own original idea can be exhilarating, but intimidating.

"This is a great opportunity to be a part of a series that lets us use our experiences to help app developers break through and create viable businesses that will impact peoples’ lives.”

Meanwhile, tech-obsessed will is hoping to discover talent to help “shape the future”.

Credit: Wenn

The Voice UK coach said: “As tech drives modern pop culture now more than ever, we are giving a platform for the next generation of culture makers to shine. We are searching for entrepreneurs with the vision to shape the future, solve real problems and inspire change within our daily lives.”

Entrepreneur Gary Vaynerchuk will join the pair and executive producers Ben Silverman and Howard T. Owens think the trio will drive hopeful entrepreneurs in their quest to be the next big thing in the tech world.

They said in a joint statement: “We are thrilled to collaborate with Gwyneth, Gary and will.i.am on Planet of the Apps. Starting a new business is not easy. Our team of advisers are entrepreneurs who have each launched and built successful brands and can tap into their personal experience to offer advice to the app developers selected for the series.”

Applications for the show are being accepted via the programme’s website until August 26.