Gwyneth Paltrow’s launching a beauty line: Better start saving
Your beauty routine is about to get more goop-y.
On Wednesday, Racked announced that Gwyneth Paltrow will officially be launching a new beauty line through her popular lifestyle site, Goop. Though beauty products are already a big part of her curated E-commerce offerings – the site currently carries sunscreen, makeup and bath products – this new line will have the “Goop” name and Paltrow serving as creative director for the brand.
The line is set to launch in January as a six-piece collection in partnership with Juice Beauty.
“When we were introduced to Juice Beauty, we were amazed at the efficacy of their products, which contain certified organic ingredients and we are thrilled to be partnering with them in both make-up and skin care,” Paltrow said on the Juice Beauty website.
Though no details on how costly these beauty products will be have been released, current Juice Beauty prices and Paltrow’s tendency towards the extravagant suggest the products won’t be cheap. Currently a six-step skincare regime costs around $288 on Goop. Throw in some lipgloss and it jumps to more than $300.
Here’s the breakdown:
Stem Cellular cleansing oil, $32
Stem Celluar booster serum, $75
Stem Cellular eye treatment, $45
Stem Cellular lifting neck treatment, $55
Stem Cellular moisturizer, $65
Start saving those pennies!