Hanifa Used 3D Models to Launch Its Latest Collection on Instagram Live

From Harper's BAZAAR

• Hanifa just debuted its latest collection on Instagram Live using 3D models.

• Designer Anifa Mvuemba planned the digital-only show before the coronavirus pandemic.

• Fans were particularly delighted to have access to the groundbreaking online fashion show during quarantine.

The coronavirus pandemic is changing so many industries worldwide. One such change that is already taking place, thanks to Hanifa, is the move to make fashion shows more accessible by using 3D digital models to launch new collections online.

In an interview with Teen Vogue, Hanifa's designer, Anifa Mvuemba, revealed that she already planned to launch her new collection, Pink Label Congo, online, but wondered if it was still the right move when the coronavirus pandemic changed everything. Mvuemba explained, "The news came out about how serious things were and I started to feel a bit anxious about everything going on. I started feeling like maybe it would be insensitive to create and share a new collection online while people were facing very difficult realities."

With her designs, Mvuemba wants to celebrate the beauty of Congo, while drawing attention to the issues faced by people in the locale such as illegal mining.

Using 3D models is a natural next step for Mvuemba, who told Teen Vogue, "designing content using 3D models and now an entire collection has been a complete game changer for me." And making the launch entirely digital has only been positive for the brand, as the designer revealed, "My decision to keep going could impact our customers for the better in ways I never imagined. That’s when I knew it was time."

Instagram is also the great leveler when it comes to fashion, as Mvuemba explained, "We know that some people may never experience a fashion week or Hanifa showcase, so we wanted to show up for our audience where they show up for us on a daily basis. That’s when Instagram became the obvious choice."

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