The Duke and Duchess of Sussex have dropped plans to use the brand “SussexRoyal” after conceding the word royal could not be used following their decision to leave the monarchy.
Harry and Meghan had been in discussions with aides and senior royals about the use of the word, but it appears they have fallen foul of UK Government rules.
Plans to trademark “SussexRoyal” have also been abandoned.
The couple’s popular Instagram account uses the name SussexRoyal, as does a website set up by the couple after their decision to stop carrying out official royal duties in favour of financial freedom.
Both will now have to be re-branded to reflect the duke and duchess’ decision.
A spokeswoman for the Sussexes said: “While the duke and duchess are focused on plans to establish a new non-profit organisation, given the specific UK Government rules surrounding (the) use of the word Royal, it has been therefore agreed that their non-profit organisation, when it is announced this spring, will not be named Sussex Royal Foundation.
“The Duke and Duchess of Sussex do not intend to use ‘SussexRoyal’ in any territory post-Spring 2020.”
The spokeswoman explained that trademark applications that were filed as protective measures “acting on advice from and following the same model for the Royal Foundation” have been removed.
It is understood the applications were not in the pursuit of commercialisation but to protect the couple’s brand from being exploited.
The duke and duchess’s lives as working royals will end on March 31 when they stop representing the Queen and become financially independent.
Harry and Meghan will embark on a new chapter in North America but sources have stressed they “will be in the United Kingdom regularly” and retain the same charitable goals supporting causes from the Commonwealth to mental health.
Harry and Meghan’s website has been updated with the reasons why they cannot use the SussexRoyal brand.
It states: “The creation of this non-profit entity will be in addition to their cause-driven work that they remain deeply committed to.
“While the Duke and Duchess are focused on plans to establish a new non-profit organisation, given the specific UK Government rules surrounding use of the word ‘Royal’, it has been therefore agreed that their non-profit organisation will not utilise the name ‘Sussex Royal’ or any other iteration of ‘Royal’.
“For the above reason, the trademark applications that had been filed as protective measures and that reflected the same standard trademarking requests as done for The Royal Foundation of The Duke and Duchess of Cambridge, have been removed.
“While there is not any jurisdiction by The Monarchy or Cabinet Office over the use of the word ‘Royal’ overseas, The Duke and Duchess of Sussex do not intend to use ‘Sussex Royal’ or any iteration of the word ‘Royal’ in any territory (either within the UK or otherwise) when the transition occurs Spring 2020.”