Harry Styles champions University of Westminster fashion graduate Steven Stokey-Daley in new Golden video

Just when we really, truly needed some respite from the endless news cycle of doom, Harry Styles delivered.

This week, the pop prince dropped his sun-kissed, sepia-filtered video for new single Golden. With over 15 million views in 24 hours, Style’s newest release from his Fine Line album is currently the number one trending video on YouTube.

Golden sees the pop star traversing against the dreamy backdrop of Italy’s Amalfi Coast wearing an arsenal of delightfully jaunty looks artfully put together by his long-time stylist Harry Lambert. Along with his beloved Gucci (those crochet driving gloves, oh my!) Styles has used the Golden video to throw his weight behind a certain lesser known Liverpool-born, London-based designer.

The oversized white shirt Styles wears for his dramatic jog along the winding coastal paths and the incredible flower power wide-leg trousers used on the single’s cover? Both are from S.S Daley, the eponymous menswear label by recent fashion Westminster graduate Steven Stokey-Daley.

"The endorsement of Harry Styles in my clothes is very surreal," Stokey-Daley tells the Standard. “The pieces he chose are a perfect fit, it works so well. It’s something you don’t let yourself dream of because it’s so major, and then it happens.”

A self-confessed "working class boy from Liverpool, he draws inspiration from "the world of regatta races, flowery traditionalism and decadent English aristocracy", according to his website.

The autumn/winter collection, from which Styles had his pick, is made exclusively from deadstock and leftover tweed, chiffon and silk from Alexander McQueen’s material archive which was donated to the university by the brand earlier this year.

The impact of a Harry Styles endorsement was instantaneous and the trousers sold out instantly. “I’m blown away,” says Stokey-Daley.