Heinz axes popular baked beans product due to 'culinary trends'

Baked beans generic
-Credit: (Image: Getty Images/iStockphoto)

Heinz fans have said they are "furious" after a popular baked beans item was discontinued.

Heinz has been making baked beans since back in 1886. During that time there have been a number of new and limited edition cans, such as cheesy beans, a no added sugar version, and even curry flavoured beans.

Earlier this year the KraftHeinz company, which has been in existence since Heinz merged with Kraft Foods back in 2015, discontinued its organic baked beans. And many people are unhappy about the tins being axed.

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Posting in a group for people who are trying to reduce their intake of ultra-processed foods, one Facebook user said: "Struggled to get Heinz organic beans for weeks, finally spoke to someone at Heinz and was told they've been discontinued. Absolutely gutted".

Other users were similarly disappointed and have been quick to reply to the post. One woman said: "Really not happy as these were our go-to beans, found some others in Waitrose that are edible but nowhere near as nice".

Heinz Organic Beanz
Heinz Organic Beanz -Credit:KraftHeinz

A second said: "Really disappointed with Heinz stopping its organic beans, we bought them most weeks" and a third added: "Will have to start (attempt) making my own [sad face emojis]".

A KraftHeinz spokesperson told the ECHO: "At Heinz we’re focused on innovating to meet changing culinary trends and tastes and sometimes that means making small changes to our portfolio. These are always considered with the consumer in mind".

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