Helen Mirren Tells It Like It Is, Says L’Oréal Moisturizer ‘Probably Does F*** All’

Helen Mirren telling it like it is. (Photo: PA)

We’ve always had a sneaking suspicion that anti-aging creams are total rubbish. And it sounds like Dame Helen Mirren shares our suspicions. Mirren, who is the face of L’Oréal’s skin care brand, has said that L’Oréal’s moisturizer “probably does f*** all.”

Sitting on a L’Oréal panel in the South of France as brand ambassador, Mirren told Campaign that when she puts her moisturizer on, it “probably does f*** all, but it just makes me feel better.”


“All I can do is be who I am. I’ve always loved makeup. I’m an eternal optimist — I know that when I put my moisturizer on it probably does f*** all, but it just makes me feel better. I’ve always said to L’Oréal as well that I will only do what makes me feel better,” Mirren said.

Mirren has been the face of L’Oréal’s Age Perfect moisturizer range since 2014 and also spoke of how it drives her “crazy” that ads promoting skin products have “used pictures of 15- and 16-year-old girls.”


“As a 30-year-old, I used to look at that and think, what the f*** are you talking about?” she added. “It was ridiculous. Pissed me off majorly. Advertisers are only just coming out of that, and it’s taken them a long time.”

So whether aging moisturizer does “f*** all” or not, we’re still glad it’s Mirren’s face up there. And hey, if it makes Dame Mirren feel better, it makes us feel better too.

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