Herefordshire shop stocks popular clothing brand for autumn

A HEREFORDSHIRE shop is now stocking a selection of autumn clothing from a popular outdoor brand.

With the cooler weather arriving and autumn getting into full swing, the thought of getting outside in some warm and cozy clothes might be becoming increasingly appealing.

Fit, an independent men’s clothing business based at Labels in Ross-on-Wye, is now stocking the brand Columbia, which sells autumn-appropriate clothes from trendy T-shirts to comfy fleece jumpers.

Fit sells a range of branded clothes, including its latest addition, Superdry (Image: Becki Monk)

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Becki Monk, managing director of Fit’s parent company Denim Nation, said: “We have had our shop at Labels for two years after having a shop in Hereford for nearly 20 years. We absolutely love Labels, which is a safe space for people to shop, with lots of independents to choose from, along with free parking and a cinema.

“We sell numerous brands in Fit, including Wrangler, Levis, Diesel, Jack and Jones, Dickies, Ellesse, and of course Columbia, which is one of our most popular outdoor and streetwear brands. The brands we stock sell unisex clothing, and this is the case with our Columbia fleeces from this season.

“Columbia has a wide demographic, and I feel that has a lot to do with the price point in comparison to similar brands like the North Face. Columbia's layering and transitional pieces fly off the shelves, especially this time of year.”