Holly Willoughby uses £5 caffeine-infused serum to wake up her eyes for early starts

Holly Willoughby uses an affordable eye serum in her skincare regime [Image: Getty]

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She always looks flawless while presenting on This Morning, and now Holly Willoughby’s - very affordable - bright-eyed beauty secret has been revealed.

The TV star, 39, uses a caffeine-infused eye serum for early starts, according to her long-time make-up artist.

Patsy O’Neill revealed to Hello! that the mum-of-three wards off tired eyes with The Ordinary Caffeine Solution 5%.

She reportedly swore by it while starring on I’m A Celebrity...Get Me Out Of Here! in 2018 when she had to get up at the crack of dawn to film.

The TV star swore by the £5.80 product from cult brand The Ordinary while appearing on I'm A Celebrity [Image: The Ordinary]

READ MORE: The UK's cult skincare brand The Ordinary launches in Boots 

As well as clearly working a treat, judging by Willoughby’s camera-ready face, the product is a steal at just £5.80 for 30ml.

According to The Ordinary’s website, “this light-textured formula contains an extremely high 5% concentration of caffeine, supplemented with highly-purified Epigallocatechin Gallatyl Glucoside (EGCG) from green tea leaves.

“Independent studies have shown that topical use of each of caffeine and EGCG can help reduce looks of puffiness and of dark circles in the eye contour.”

It is intended to be massaged around the eyes in both the morning and evening.

READ MORE: Holly Willoughby marks Valentine's Day in £29.50 dress from M&S

Another eye product that has made it into her skincare regime was revealed by Willoughby herself.

On an episode of This Morning she said she regularly enlists Liz Earle’s Eyebright Soothing Eye Lotion.

Explaining how she used the £16 product, she said: "I put it on two cotton wool pads and then I just hold them on my eyes for about 30 seconds.

"I feel like it just takes down that redness and that puffiness."

READ MORE: The beauty products behind Holly Willoughby's NTA make-up look

The brand’s website noted: “Instantly revitalise and refresh tired, puffy eyes with this gentle, non-oily herbal infusion.

“Naturally active ingredients include the herb eyebright, witch hazel, aloe vera and cornflower to cool and soothe the delicate eye area.”

Patsy also revealed the products she used to get Willoughby ready for the National Television Awards last month.

They included Delilah Time Frame Future Resist Foundation Broad Spectrum SPF20 - stocked at Looks Fantastic for £34 - which blends into skin to create a velvety texture.

READ MORE: Holly Willoughby's M&S floral dresses are a spring must-have (and they're under £30)

There was also the BECCA Under Eye Brightening Corrector which costs £21 from ASOS.

It comes as Willoughby recently wowed in two printed mini dresses from M&S which are new in at the high street store.

She shared a post of herself wearing the stylish designs on her Instagram account last month, and it quickly received thousands of ‘likes’ from her 6.3m fans

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