Holly Willoughby's outfits are always incredible, but recently we've noticed she's been wearing one brand more than any other – and it's one of our high street favourites.
In the past week alone, Holly has worn two gorgeous dresses from & Other Stories, and the first became so popular after she wore it that it sold out online.
Fans loved the look on her, so Holly wore another puff-sleeve dress from the brand – this time, in leopard-print.
Of course, it's not the first time she's shown her love for & Other Stories. The 39-year-old particularly loves the brand's stand-out dresses, which have been worn by Meghan Markle and Kate Middleton, too.
The store, which is part of the H&M group, is the ultimate place to pick up classic buys with a trend-led twist. The dresses often sell for less than £100, but have the aesthetic and quality to rival more expensive designer pieces.
It's not just dresses that they're famous for, either. Fans of & Other Stories swear by their tailoring to finish any outfit.
And their jeans are gaining a reputation as some of the best on the high street, too.
Holly's stylist Angie Smith told WhoWhatWear that the presenter is fairly open to trying new things with fashion: 'She has an amazing hourglass figure, so she suits fitted, tailored shapes. All her looks have to work 360 because we never know what she'll be doing that day.'
However, prints don't always work in front of the cameras. 'Stripes and checks can strobe on TV, so they're a big no, sadly,' Smith explained. 'We both love colour, so I always try to pack in as much as that as possible, as I think it really works for her.'
Like this article? Sign up to our newsletter to get more articles like this delivered straight to your inbox.
You Might Also Like