Holly Willoughby reflects on 'mad' style change as she looks back at 15 years of NTAs frocks

Albertina Lloyd
·Entertainment reporter, Yahoo UK
·3-min read
Holly Willoughby at the NTAs in 2005 (Credit: Getty Images)
Holly Willoughby at the NTAs in 2015 (Credit: Getty Images)

Holly Willoughby has said it is “mad” how much she has changed as she looked back on her dresses at the NTAs over the past 15 years.

The 38-year-old presenter first attended the National Television Awards ceremony back in 2005 when she was a co-host of ITV Saturday morning kids show CD:UK. She wore a black dress with a fitted lace bustier to show-off her curves.

She mused: “Awww thanks @thismorning for this #NTA rewind ... only years missing were when I’d just had my babies!!!! Nearly a decade and a half of frocks... mad how much we change...”

Willoughby has attended the awards almost every year since, except in 2009 when her first child was born and in 2015, shortly after the birth of her third child.

Read more: National Television Awards 2020: All the nominees

She became co-host of This Morning in 2009 and the ITV daytime show has won the NTA in its nominated category every year ever since.

Good Morning Britain presenter Piers Morgan has said he is boycotting the award ceremony tonight and will not attend, as he is sick of losing out to Willoughby and Phillip Schofield every year.

Over the years Willoughby has become a fashion icon. She currently has her own clothing range Holly Loves at highstreet chain Marks and Spencer and she shares the details of the outfits she wears on This Morning everyday with her 6.1 million Instagram followers - often sparking a sell-out.

Read more: Holly Willoughby gets emotional discussing working with Phillip Schofield

This Morning has won the NTA in its nominated category every year for the last nine years.

David Walliams will host the National Television Awards from The O2 London on January 28, airing live on ITV at 7.30am tonight.

Here is a look in detail at Willoughby’s NTAs style since 2005.

Holly Willoughby during National Television Awards 2005 at Royal Albert Hall, London in London, United Kingdom. (Photo by Goffredo di Crollalanza/FilmMagic)
Holly Willoughby attends her first NTAs wearing lacy black in 2005 (Credit: Getty Images)
Holly Willoughby attending The National Television Awards 2006, Royal Albert Hall, London. 31st October 2006; Job : 17505 Ref :  (Photo by Pat Sullivan/Photoshot/Getty Images)
Holly Willoughby opts for chic and sophisticated satin at the NTAs 2006 (Credit: Getty Images)
LONDON - OCTOBER 31:  Holly Willoughby attends the National Television Awards 2007 held at the Royal Albert Hall on October 31, 2007 in London, England.  (Photo by Jon Furniss/WireImage)
Holly Willoughby wore this fitted, informal knee-length dress to the NTAs in 2007 (Credit: Getty Images)
Holly Willoughby at the 2008 National Television Awards at the Royal Albert Hall, Kensington Gore, SW7.   (Photo by Ian West - PA Images/PA Images via Getty Images)
Holly Willoughby flaunted her famous curves in this attention-grabbing gown in 2008 (Credit:PA)
LONDON, ENGLAND - JANUARY 20: Holly Willoughby arrives at the National Television Awards held the at The O2 Arena on January 20, 2010 in London, England. (Photo by Dave Hogan/Getty Images)
Holly Willoughby wore sleek black velvet to the 2010 NTAs (Credit: Getty Images)
Holly Willoughby Arriving For The 2011 National Television Awards At The O2 Arena, London. (Photo by Mark Cuthbert/UK Press via Getty Images)
Holly Willoughby was expecting her second child as she proudly showed off her baby bump on the carpet at the NTAs in 2011 (Credit: Getty Images)
LONDON - JAN 25: Holly Willoughby attends the National Television Awards at the O2 Arena on January 25, 2012 in London.  (Photo by Anthony Harvey/Getty Images)
Holly Willoughby showed a preference for black fitted dresses yet again at the NTAs in 2012 (Credit: Getty Images)
LONDON, ENGLAND - JANUARY 23:  Holly Willoughby attends the National Television Awards at 02 Arena on January 23, 2013 in London, England.  (Photo by Mark Cuthbert/UK Press via Getty Images)
Holly Willoughby stuck with her signature style again at the 2013 NTAs (Credit: Getty Images)
Holly Willoughby with the award for Best Daytime, at the 2014 National Television Awards at the O2 Arena, London.   (Photo by Dominic Lipinski/PA Images via Getty Images)
Holly Willoughby with the award for Best Daytime show at the 2014 National Television Awards (Credit: Getty Images)
LONDON, ENGLAND - JANUARY 20: Holly Willoughby attends the 21st National Television Awards at The O2 Arena on January 20, 2016 in London, England.  (Photo by Mike Marsland/WireImage)
Holly Willoughby stood out in daring white at the 2016 NTA ceremony (Credit: Getty Images)
LONDON, ENGLAND - JANUARY 25: Holly Willoughby  poses in the winners room at the National Television Awards at The O2 Arena on January 25, 2017 in London, England.  (Photo by Mike Marsland/Mike Marsland/WireImage)
Holly Willoughby was pretty in pink in another figure-hugging dress at the NTAs in 2017 (Credit: Getty Images)
Holly Willoughby in the Press Room at the National Television Awards 2018 held at the O2 Arena, London. (Photo by Ian West/PA Images via Getty Images)
Holly Willoughby brightend up the 2018 NTAs in blue (Credit: PA)
LONDON, ENGLAND - JANUARY 22:  Holly Willoughby attends the National Television Awards held at The O2 Arena on January 22, 2019 in London, England.  (Photo by David M. Benett/Dave Benett/Getty Images)
Holly Willoughby opted for a retro pink polka dot gown at the NTAs last year (Credit: Getty Images)