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Holly Willoughby slated for wearing cleavage baring gown on Dancing On Ice gown before watershed

Holly Willoughby, 37, wore a figure-hugging dress with mesh cut outs for the third Dancing On Ice show last night – but some of her fans were less than impressed.

The presenter oozed Hollywood glamour in the floor-length Jenny Packham gown, worn with retro waves, red lipstick and smokey eyes.

British fashion designer Jenny Packham is a firm favourite of the Duchess of Cambridge, who often steps out in her gowns, so the brands clearly has a royal seal of approval.

However, fans accused Holly of showing off too much cleavage in her choice of gown, after she shared a picture of her look to her five million followers on Instagram.

One person suggested Holly shouldn't have worn the plunging gown on a television show which airs before the watershed ('Dancing On 'Ice' starts at 6pm on ITV).

They wrote: "You shouldn't be showing your boobs in front of the children."

However, Holly did receive some support for her look, with others praising the get-up.

One wrote: "Stunning lady just love this dress xx," while another described the look as: "Pure vintage Hollywood glamour ... absolutely beautiful!".

Another person commented: "You were made for that dress."

According to her Instagram account, she paired the look with earrings from Boodles and shoes by GINA.

- This article first appeared on Yahoo

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