Holly Willoughby teams up with Dragons’ Den star Peter Jones to set up interior design business

Holly Willoughby, a popular television presenter and model, is adding another string to her bow, as she has reportedly teamed up with Dragons’ Den entrepreneur and close friend Peter Jones to launch an interior design business.

A national treasure: Holly Willoughby is embarking on a new business venture (Copyright: David Fisher/REX/Shutterstock)

Holly and Peter’s partner Tara Capp have apparently already set up the firm, called Truly Group Ltd., and the pair plan to reveal some of their business ideas later this year.

An insider told The Sun: “Holly and her husband Dan have been good friends with Peter and Tara for a long time, and this is a project they have been chatting about quietly for a while.

“Now they’ve decided to put their plans into action and are very excited about turning their dream into a reality. They can’t wait to get it off the ground, but there is still plenty of work to do first.”

Holly Willoughby has co-presented ITV’s This Morning with Phillip Schofield since 2009 (Copyright: Ken McKay/ITV/REX/Shutterstock)

What’s more, brand expert Phil Pallen has predicted that the This Morning host, 35, could earn at least £10 million from the venture, doubling her current fortune to £21 million, to make her the UK’s wealthiest female TV presenter.

Neil Mcleod, a PR expert and head of strategic communications at London agency PHA Media, explained the reasons that the project might prove to be particularly profitable for Holly, who he referred to as a “UK national treasure.”

He told the newspaper: “The public have grown up with her on our screens and admired her versatility as a TV presenter, fronting some of the UK’s most popular, primetime shows, including The Voice, Dancing on Ice and This Morning.”

Holly Willoughby is launching the business alongside Peter Jones and his partner Tara Capp (Copyright: Ken McKay/ITV/REX/Shutterstock)

He added: “Her name is very much already a brand on its own – she is trusted, she has style, she is smart and likeable. On top of this, she is real. Consumers are buying into a lifestyle when they buy products associated with her. That is a big draw.”

The mum-of-three is no stranger to lucrative business ventures, and has already established her own clothing line with Very, developed a homeware range with BHS, and co-written a series of children’s books with her sister.

She also has brand endorsement deals with Garnier and Oral-B, as well as her own production company, Peaches Productions – so there’s no doubt in our mind that she will make the most of this next opportunity.

Good luck Holly!