Homebase has been named Britain’s worst online retailer for the second year running

Homebase has been named the worst online retailer in the UK.

It is the second year running the DIY firm has taken the unwanted crown, voted by customers in a Which? survey.

Homebase only received a customer score of 55% in the poll of more than 10,000 people.

The low score came as shoppers told the consumer group they found Homebase’s site difficult to navigate and did not always provide up-to-date information.

Which? asked people to rate shopping websites on a number of factors including price, product range, and the returns process.

Dorothy Perkins and Sports Direct came joint-second bottom of the list, which featured 118 online retailers, both only managing a 61% customer score.

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A Homebase spokesman said: “Customer feedback is really important to us, and we are working hard to make changes online to provide great service when customers shop with us.”

Smaller retailers do better in the rankings, with beauty brand Liz Earle coming out on top with 94% customer satisfaction.

Sound specialists Richer Sounds and clothing companies Rohan and Seasalt Cornwall came in joint second place with a 93% customer score.

Harry Rose, the editor of Which? magazine, said the personal service of smaller brands made them popular with customers.

He said: “The online shops with the happiest customers tend to be the ones that offer a personal service, quality items, and deliver quickly and conveniently.

“Where the big players are lacking, either with poor service or confusing websites, smaller more specialised retailers have seized the opportunity to make their mark and give shoppers exactly what they want.”

BRITAIN’S BEST ONLINE RETAILERS:

1. Liz Earle.com 94%
2. RicherSounds.com 93%
2. Rohan.co.uk 93%
2. SeaSaltCornwall.co.uk 93%
2. WexPhotoVideo.com 93%
6. JohnLewis.com 90%
7. Dyson.co.uk 89%
7. Lakeland.co.uk 89%
7. Wordery.com 89%
10. AllBeauty.com 88%
10. CTShirts.com 88%
10. Electrical.coop.uk 88%
10. TheBookPeople.co.uk 88%
10. ToolStation.com 88%
10. Wiggle.co.uk 88%

BRITAIN’S WORST ONLINE RETAILERS:

108. Littlewoods.com 68%
108. Thompson-Morgan.com 68%
110. CreateAndCraft.com 67%
110. LaRedoute.co.uk 67%
110. Made.com 67%
113. JDSports.co.uk 63%
113. WHSmith.co.uk 63%
115. DIY.com 62%
116. DorothyPerkins.com 61%
116. SportsDirect.com 61%
118. Homebase.co.uk 55%