The homeware brand with items from 50p that Manchester shoppers thought was from John Lewis, Selfridges and M&S

TV presenter Anthea Turner shocked shoppers by telling them where the budget range was from
-Credit: (Image: Poundland)


You can end up spending a fortune when buying things for your home, but one experiment proves you really don't need to.

With its budget Pepco Home ranges launching in stores, Poundland decided to take them to the streets of Manchester for shoppers to guess where they were from.

TV presenter Anthea Turner spoke to people in St Ann's Square earlier this month where a shipping container full of products had been put on display for passers-by.

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Poundland put its homeware ranges on display in Manchester's St Ann's Square
Poundland put its homeware ranges on display in Manchester's St Ann's Square -Credit:Poundland

It included everything from cushions and photo frames, to glasses, plates, candles and plants. Surrounded by mirrors and mugs, coasters and cutlery, towels, tea lights and tablecloths, the only thing missing from the display was any sign that linked it with Poundland.

When Anthea asked shoppers to guess where the products were from, their suggestions included IKEA, M&S, Habitat, Selfridges and John Lewis.

They were shocked to be told that the items are indeed part of the retailer's new homewares, with responses which included: "Good gosh, that does surprise me" and "No way, that's amazing".

Shoppers thought the products were from the likes of John Lewis or Selfridges
Shoppers thought the products were from the likes of John Lewis or Selfridges -Credit:Poundland

Store bosses say the ranges, now available in all Poundland’s 800-plus stores across the UK & Ireland, are 'the biggest transformation in its 30 year history', with more than 2,000 new homeware items now available.

Examples include kitchenware starting at £1.25, 'beautiful' bathroom décor from 50p and practical and convenient containers from 75p.

Poundland says 'if the reaction of people in Manchester is anything to go by, they’ll be a massive hit with shoppers'.

The company's commercial director Tim Bettley, who shared the stage with Anthea Turner in Manchester, said: “The introduction of Pepco Home and clothing to our stores is revolutionary. Not only are they giving our stores a fresh new look but helping us deliver our promise of incredible value.”

People were surprised to hear that the products were from Poundland
People were surprised to hear that the products were from Poundland -Credit:Poundland

The introduction of the new home ranges follows last year’s expansion of its Pepco clothing range, with more baby and kids clothing than ever before.

Over the past five years, Poundland has undertaken 'a range revolution' in its stores. Other new categories alongside clothing and homewares include chilled and frozen food, giving customers 'an alternative to supermarkets'.