Hosting the Royal National Mod brings £2.5m boost to host Perth
HOSTING the Royal National Mod last year brought a £2.5 million uplift to the Perth area’s economy, with 98% of spending taking place in the Fair City over the cultural festival’s nine days.
The 130-year-old event, which celebrates Gaelic language, music, and culture, featured a variety of competitions, performances, workshops and activities.
The 2022 event saw a 130% increase in in-person attendees since 2021 when some Covid-19 restrictions were still in place. It welcomed more than 7500 visitors and providing an economic uplift that helped support around 30 full-time equivalent jobs.
An Comunn Gaidhealach, which organises the Mod, said there is also evidence that the event will have a lasting legacy for the city of Perth and future Mods. Visitors rated the city and its host venues highly and it is estimated a further £1m could be spent there by Mod attendees returning in the future.
Some 95% of those surveyed also said they would be likely or highly likely to visit this year’s Mod in Paisley this October, An Comunn Gaidhealach president Allan Campbell said: “We are delighted that the 2022 Mod saw such an increase in attendees as we returned to a full-scale event.
“It is such a vital festival in the calendar of the Gaelic community and one that we know year on year has a massive cultural and economic impact on host towns and cities across Scotland.
“Perth was no different, with the Mod generating a sizeable economic boost to the city and surrounding areas, as well as stimulating interest in Gaelic language and culture.
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“We are very much looking forward to this year’s 2023 event in Paisley. We hope to see a continued upward trajectory in participants and visitors as we head to Renfrewshire this October.”
VisitScotland director of events Paul Bush added: “From its torchlight parade opening accompanied by the pipes to the massed choirs closing proceedings, the Mod’s return to Perth was a huge success and the city provided the perfect stage for this celebration of Gaelic culture.
“To see a £2.5m boost to the area is a fantastic reflection of the economic benefits of events, in addition to their important role in communities coming together to enjoy and share memorable experiences.”