Joey "Jaws" Chestnut has won an unprecedented seventh consecutive hot dog eating title in record-breaking fashion - devouring 69 of them in 10 minutes.
Chestnut beat his previous mark of 68 'dogs and buns' to win the annual Famous Nathan's Fourth of July International Hot Dog Eating Contest on New York's Coney Island.
The 29-year-old Californian will take home $10,000 (£6,635) and retain the mustard-yellow championship belt.
Second place went to Matt Stonie who ate 51 hot dogs.
"I came out here, and the crowd pushed me. They wouldn't let me slow down," Chestnut told ESPN. "They were awesome."
Chestnut has now overtaken his former rival, Takeru Kobayashi, with seven wins.
In the women's division, defending champion Sonya "Black Widow" Thomas narrowly retained her title, defeating Juliet Lee by less than one dog.
The 100lb (45kg) Thomas devoured 36 and three-quarters hot dogs and buns in 10 minutes to edge out Lee, who ate 36 dogs.
The count was much lower than last year, when Thomas broke her own record by eating 45 hot dogs and buns.
Thomas, now a three-time champion, told ESPN: "I'm happy to beat Juilet, but I'm kind of disappointed in myself."
Now in its 98th year, the Nathan's contest generally draws a crowd of thousands to marvel at contestants cramming frankfurters down their throats.
The hot dog chain's flagship eatery on Brooklyn's Coney Island, which hosts the annual contest, re-opened in May after being destroyed during Superstorm Sandy.