House of Hackney celebrate one decade with a Barbour Collaboration

·4-min read
 (Barbour X House of Hackney)
(Barbour X House of Hackney)

It’s official. Autumn has arrived, accompanied by some thick clouds and a wet, blustering wind.

But don’t worry, there is a new raincoat to perk up the dark evenings to come. Today, the first joint project between cult interiors brand House of Hackney and Barbour launches, where fancy florals explode across ten new designs.

Launched September 27 online and in-store, the brands’ first joint project includes classic wax Barbour coats with East London edge. Water resistant trench coats come lined with House of Hackney’s celebrated psychedelic ‘Artemis’ flower print, Stamford quilt jackets are updated with intricate foliage in yellows and blues, and pussy bow shirts and full length dresses are adorned with a print menagerie with decorated snakes, deer and tortoises to be found. Prices range from £79.95 to £299.

“We’ve been long fans of Barbour,” says Freida Gormely, who co-founded House of Hackney with her partner Javvy Royle in 2011. “Both brands are proudly British, family owned, and very linked with the English countryside. Mother nature has always been our muse, and that’s what Barbour’s jackets are designed for.”

Barbour X House of Hackney campaign (Barbour X House of Hackney)
Barbour X House of Hackney campaign (Barbour X House of Hackney)

When the offer came in 18 months ago, the design duo behind member’s club Annabel’s outdoor terrace makeover, jumped at the opportunity. The task was to revitalise traditional Barbour silhouettes with vibrancy; something the pair are old hands at. The basis of their brand is vamping up Victoriana style furniture for the present day style set, with rich colour and intricate (predominately busy) patterns.

“We worked around the jacket shapes,” Gormely says, “then we had freedom to play around. We added in a cape to one, called the Newington cape, which I think is my favourite piece, and a cool patchwork jacket called the Kingsland Casual.”

Freida Gormely and Javvy Royle (Dean Chalkley LTD)
Freida Gormely and Javvy Royle (Dean Chalkley LTD)

This is not House of Hackney’s first clothing foray. Both founders have backgrounds in fashion; Gormley was a buyer at Topshop, and Royle a fashion student before he shifted to product design. “One reason we left fashion, and certainly the high street, is because of its disposability,” Gormley says. Collaborations in their past have included ASOS, Opening Ceremony and & Other Stories, but this feels to be their best synergy to date. “For us to work with a fashion brand, sustainability and durability all needs to be there – which it really is with Barbour.”

The family favourite outerwear brand, first established by John Barbour in 1894 for the fishermen of South Shields, has been steadily edging into high fashion with its line-up of high-end partners. It-girl Alexa Chung put her Glastonbury spin on the jackets in 2019, Italian menswear brand C.P. Company made goggle wax bucket hats and quilted vests, while most wanted has been the all-over leopard print Bedale jacket made by Supreme in 2020. The brand are “delighted” with the latest addition, says Paul Wilkinson, Babrour’s Global Marketing and Commercial Director. “The collection combines heritage with modernity and the prints we have chosen together create a contemporary lifestyle collection that is distinctive and very covetable.”

Barbour X House of Hackney campaign (Barbour X House of Hackney)
Barbour X House of Hackney campaign (Barbour X House of Hackney)

It comes as House of Hackney move from strength to strength. After the pandemic trapped most at home, making the domestic a sanctuary became a need. Similar circumstances lead to the company’s founding following the recession, and 10 years on, their vision remains relevant as ever. “During tough times you want to live with colour, and with well-made product with integrity,” Gormley says. “There’s a playful mood to interiors at the moment, in contrast to the serious outside world. And there’s been a re-connection with nature which has always been our inspiration.” In the next year, expect this to expand into tiles and a run of paints, on top of their already expansive selection – from dodo bird lamps, tiger runners and a velvet, fringed chaise lounge.

Barbour X House of Hackney campaign (Barbour X House of Hackney)
Barbour X House of Hackney campaign (Barbour X House of Hackney)

“We started all of this in our house in Hackney which had a postage stamp size of a garden,” Gormley says. “So instead we brought nature into the rooms through our prints.” And with this new collection, bring nature with you on your back too.

See the full collection below:

Barbour Finsbury Jacket

 (Barbour X House of Hackney)
(Barbour X House of Hackney)

£259, barbour.com, houseofhackney.com

Barbour Kingsland Casual

 (Barbour X House of Hackney)
(Barbour X House of Hackney)

£299, barbour.com, houseofhackney.com

Barbour Stamford Quilt

 (Barbour X House of Hackney)
(Barbour X House of Hackney)

£179, barbour.com, houseofhackney.com

Barbour Lea Bridge Wax

 (Barbour X House of Hackney)
(Barbour X House of Hackney)

£229, barbour.com

Barbour Newington Jacket

 (Barbour X House of Hackney)
(Barbour X House of Hackney)

£279 , barbour.com, houseofhackney.com

Barbour Stamford Shirt

 (Barbour X House of Hackney)
(Barbour X House of Hackney)

£79.95, barbour.com, houseofhackney.com

Barbour Stamford Shirt

 (Barbour X House of Hackney)
(Barbour X House of Hackney)

£79.95, barbour.com, houseofhackney.com

Barbour De Beauvoir Wax

 (Barbour X House of Hackney)
(Barbour X House of Hackney)

£279 , barbour.com, houseofhackney.com

Barbour Kingsland Dress

 (Barbour X House of Hackney)
(Barbour X House of Hackney)

£129 , barbour.com, houseofhackney.com

Barbour Lea Bridge Dress

 (Barbour X House of Hackney)
(Barbour X House of Hackney)

£109, barbour.com, houseofhackney.com

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