Hundreds of dogs donned Christmas jumpers for an adorably festive display in a south London park.
More than 300 pups and their owners braved the snow on Sunday in a bid to beat the record for most doggy Christmas jumpers worn in one place.
The festive event, co-organised by online pet walking service BorrowMyDoggy, was planned to raise money for Save the Children.
The event aimed to break the world record for the most dogs to appear in one place wearing Christmas jumpers and also hoped to raise awareness for the charity’s annual Christmas Jumper day which invites people across the country to pay £2 to wear a Christmas jumper.
Helena Wiltshire, Head of PR for Save the Children said: “A huge thank you to every dog and owner who helped us break the world record for most dogs in Christmas jumpers.
"We are so grateful to BorrowMyDoggy and all the adorable pooches who wore their festive knits today to support Save the Children’s Christmas Jumper Day.”
Rikke Rosenlund, Founder and CEO of BorrowMyDoggy, said that collaborating with Save the Children was a natural fit.
He said: “BorrowMyDoggy was partially born out of a hope to give children who aren't able to have dogs a chance to spend time with them. Helping children is of central importance to us. Save the Children was an obvious partner and a charity which we support fully.”
Ms Wiltshire said that the money raised from the event and Christmas Jumper Day will be used to provide healthcare, education, protection and food to the millions of children around the world.
Christmas Jumper Day officially takes place on December 15.
Sign up online at christmasjumperday.org.