Hyundai N Performance brand expanding to SUVs and EVs

feedback@motor1.com (Anthony Alaniz)
2019 Hyundai Tucson N Line

The automaker has big plans for the performance brand.

Hyundai’s rollout of its N Performance brand has been measured, but the South Korean automaker has big plans. Buried within the automaker’s 2025 roadmap announcement was a brief, yet important sentence about its future: “The high-performance N brand also plans to launch SUVs and EVs.” However, Hyundai offers no details about those future N Performance vehicles.

The automaker’s N Performance brand launched in Europe two years ago with the Hyundai i30N. Since then, the South Korean automaker has fleshed out the portfolio, introducing new N models along with the N Line. The N Line sits between Hyundai’s base models and the high-performance N range, adding sporty design elements while refining the powertrain and chassis. 

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The mention of future Hyundai N SUVs corroborates a report from earlier this year about Hyundai developing a Tucson N. Car Magazine reported a Venue N was also in the works. Hyundai already offers an N Line variant of the Tucson with upgraded looks and a tweaked steering and suspension setup. What the Tucson N Line lacks is that pure N Performance punch in the gut. The rumoured Tucson N would produce at least 340 bhp with the goal of having the crossover hit 62 miles per hour in under six seconds.

What’s less unclear in Hyundai’s announcement is its plans for N Performance EVs. The company announced it’d spend $17 billion (approx £13 billion) over the next six years – through 2025 – to switch to electric and autonomous vehicles, giving the company plenty of funding for performance EV R&D. Right now, Hyundai offers the Kona EV, a competent electric crossover that’d do well with a performance version to compete against the likes of the Ford Mustang Mach-E and Tesla Model Y. Or maybe a new model altogether.

The automotive industry is changing, and Hyundai, like other automakers, is preparing for a change that will include electric vehicles, and their high-performance variants. They’ll join Hyundai’s expanding N lineup.