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In 2015, Cindy Robbins raised the issue of a gender pay gap at Salesforce to CEO Marc Benioff, along with her colleague Leyla Seka.
Both had been recently promoted and wondered why it wasn't easier for women to get ahead at Salesforce, Robbins told Business Insider.
They persuaded Benioff to conduct an audit. Salesforce has since spent $8.7 million to correct pay discrepancies.
"That is the tone from the top," Robbins said, "and it's a trickle down, right? It starts to just shift the behavior in the company."
Robbins, who will be speaking at IGNITION 2018, also helped spearhead the "Women's Surge" program.
At IGNITION 2018, learn more about Salesforce's unique culture, and how Robbins continues to champion and scale initiatives that are paving the way for other companies.