Last week Game of Thrones’ chief costumer, Michele Clapton, revealed that the Night’s Watch characters on the show are actually clad in IKEA rugs. It didn’t take long for IKEA to respond.
IKEA Norway posted do-it-yourself instructions in the company’s typical style on Facebook – encouraging everyone to prepare for winter with a warm Night’s Watch cloak from IKEA as summer is coming to an end.
The mock product is called Vinter (the Swedish word for winter). All you need to make it is a rug from IKEA, a pair of scissors, and – if this reporter interprets the instructions correctly – a sword and a black beard.
According to the original instructions by Michele Clapton, however, getting the patina just right requires the application of a few more steps of processing to the rugs:
“We cut, and we shaped them, and then we added strong leather straps, and then breakdown – which is like religion on Game of Thrones. I want the audience to almost smell the costumes. Here they were waxed and frosted so they belonged to the landscape.”
The Facebook post became a viral success and was featured in publications such as Time Magazine, Creativity Online, Mashable, Dezeen, Bored Panda and Cosmopolitan, Resumé reports.
Seeing as the post was so favorably received, IKEA Norway saw no reason to stop there.
In a follow up published today, IKEA shows how the garment could actually look on some male models if you make one based on its ‘Skold’ fur.
It’s not the first time IKEA has shown its playful side on social media. When Balenciaga did a couture remake of IKEA’s classic Frakta shopping bag, the company first responded by expressing how honored it felt, and then trolling copycats.