I'm A Celebrity: Coleen Rooney's brother says being reunited with her kids will spur her on to win

The finale of I'm A Celebrity... 2024 is now just a week away, with the contestants' loved ones having flown out to Australia to meet them out of the jungle as the daily eliminations have begun.

And one campmate who is likely to be spurred on to win the show by the thought of reuniting with her family is Coleen Rooney, according to her younger brother, Joe - as her two youngest sons have made the trip to Australia ready for their mum's exit from the show.

Coleen and her football manager husband, Wayne Rooney, who currently manages Plymouth Argyle FC, have four sons together: Kai, 15, Klay, 11, Kit, eight, and six-year-old Cass.

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And in an exclusive interview with The Sunday Mirror, Coleen's brother, Joe McLoughlin, has revealed that while the WAG is likely to be missing her boys "like mad", she is also likely to be propelled to victory knowing that Kit and Cass are there waiting for her.

Joe told the Sunday Mirror: "It’s the longest she’s been away from her family, and I know she will be missing them like mad, but it’ll also push her on even more. Knowing her two youngest lads, as well as mum and dad, will be waiting for her when she gets out will be keeping her going."

As the show enters its final week, with people now voting to keep their favourite campmates in the jungle until the very end, Joe hopes that Coleen can go all the way.

He said: "We’re all so proud of her already, to be honest. Of course, we’d love for Coleen to win, but just seeing how she’s handling everything so far, that’s a massive achievement in itself. She’s doing so well."

Coleen has been capturing the hearts of the nation with her down-to-earth mentality and brilliant anecdotes about life as a WAG, including being invited to the White House and meeting "orange" President, Donald Trump.

And, of course, she has exposed her more raw and vulnerable side, after opening up to campmate Oti Mabuse about suffering two miscarriages.

When asked about how Wayne was coping in her absence, Joe said: "He’s missing her, like all of us are, but we have got a good support system.”

Coleen has also lived up to her Wagatha Christie nickname in the camp, by working out that the Jungle Junkyard was a secret luxury camp. Joe adds: "No surprise there! She’s sharp, nothing gets past her. She’s always been like that."

Joe, who gave evidence in support of his sister in her now infamous High Court battle against Rebekah Vardy, said of the trial: "It was never something she wanted to happen.

"I’m glad people have the opportunity to see the real Coleen in the jungle, she’s growing day by day and I think people will get to know her more and more as time goes on."

Joe urged the public to keep voting for her, as well as to do more trials, where he believes she can really excel.

"She was brilliant in her last trial – mad to see how calm she was with all those cockroaches crawling all over her," he says. "I know she’d love to do more. She went in determined to get stuck into all the experiences the jungle has to offer.”

ITV bosses have been thrilled with the reaction to Coleen so far in the jungle. She was rumoured to be the highest earner in camp, but insiders say she has been “worth every penny” and one of their most successful campmates to date.

One exec told the Mirror: "Of all the campmates, she is probably the least showbiz and the most humble and down to earth. It’s why she has connected with not only the people in camp, but with the wider public as well.

"It’s little wonder that ITV would love to do more with her when her jungle adventure is over."