I'm A Celebrity's new look campsite unveiled as ITV show undergoes huge makeover

This year's I'm A Celebrity is set to commence with a massive competition challenge and a revamped camp. Olly Nash, the executive producer, gave the Mirror an exclusive tour of the updated camp, which now features a Leaders Lodge equipped with a bed, rocking chairs, and rain shelter.

A pair of celebs will be joint leaders in the camp after winning an opening competition - dubbed Snakes And Leaders - which is a race to the finish line once the famous faces choose teams. Olly elaborated: "Every year, we try and create something new, and try and create a better or different race to camp or different journey to camp.

"This year we're going out for an ultra competitive series, you've got a really positive cast, everybody's really happy and up for it, very few sort of nerves. Everybody's terrified, but can't wait to get in. So the advantage with all of them, is that faced with the competition from the very beginning will hopefully lead on to healthy competitions throughout the run."

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Among the celebrities teaming up for the challenge are WAG Coleen Rooney, singer Tulisa Contostavlos, 'Coronation Street' actor Alan Halsall, and McFly's Danny Jones. After venturing into camp, executive Olly revealed a new area, saying: "There is a new building that is called the Leaders Lodge that will have wonderfully comfy beds sheltered from the rain, nice plush pillows and big duvets, or doonas, as they call them, in Australia, which will keep them nice and snug and warm.

"As opposed to everyone out here who's exposed and sleeping in Swags. The reason why there's a leader chair for two and the Leaders Lodge is because this year, our walk in, our journey to camp is an epic race. All the celebrities will be pairing up into pairs, and those five pairs will go head to head in a number of challenges."

"The winners will become the first leaders of camp, exempt from all chores, and live in the leaders Lodge, and they'll be running camp, setting up the way they want and the way they like for the first few days. There is a twist coming, which will give them more power than they expected before. So there's more stuff to come, and there are additional perks that they don't get. I would imagine they will be leaders at least until the end of that first week."

Last year's jungle champion Sam Thompson, who is back Down Under for an ITV2 spin-off show coinciding with the main series from Sunday night, has given his seal of approval to the revamped camp and lodge, reported the Mirror. Upon inspecting the new lodge, Sam enthused: "We never had this! This is going to be the most amazing sleep that they've ever had. What I think is quite interesting is, we're bringing this in at the start, and I think it's going to be great because you're going to get people seeing how the other half live in the camp."

"For this year, it's going to be really interesting how people cope, because there's a lot of strong characters in this year. I'm kind of going against myself here... I think this is one of the best years, in terms of lineups, that we've ever had."

The camp itself has seen some subtle changes, including a requirement for two people to work together pumping water for a hot bath. A striking red Leaders chair now takes pride of place by the fire, setting it apart from the standard log seating for the rest of the campmates.

With filming set to commence on Thursday, the ten celebrities gearing up for jungle life include ex-Strictly Come Dancing professional Oti Mabuse and podcaster GK Barry. The highly anticipated new series of 'I'm A Celebrity... Get Me Out Of Here!' kicks off this Sunday, November 17, on ITV1 and ITVX.