I'm a shopping expert - here's why late January is the best time for Valentine's Day deals

The best Valentine’s gifts are thoughtful, personalised ones
-Credit:Reach Publishing Services Limited


With Valentine's Day just around the corner, retail experts suggest now might be the perfect time to grab a present for that special someone. As shops clear out their post-Christmas inventories, the possibility of securing a bargain during the last days of January is higher than usual.

Shopping expert Chris Bajda, founder of online wedding gift store GroomsDay, said: “People often don't realize that late January creates a unique buying opportunity. Retailers are eager to clear their existing stock to make room for new inventory, leading to significant discounts on items that make perfect Valentine's gifts.

“While January shopping offers great advantages, it's important to shop smart. Don't let the allure of a good deal override choosing something truly meaningful. Have a clear idea of what you're looking for, and always check return policies - some may expire before Valentine's Day.

ADVERTISEMENT

READ MORE: Live updates as people killed in collision between Blackhawk helicopter and passenger plane in Washington

READ MORE: Video shows horror moment Washington DC plane explodes in mid-air

“Consider storing your gift in a secure place where your partner won't stumble upon it. And remember, while saving money is great, the most important thing is choosing a gift that shows thought and consideration for your partner's tastes and interests.

“The trick is to use these January deals to get better value on a gift you'd want to give anyway, rather than letting discounts drive your choice. This way, you can focus on the sentiment behind the gift while being savvy about your spending.”

Late January provides shopping opportunities thanks to New Year inventory changes, meaning many high-quality items get marked down. Shoppers can also take advantage of pre-Valentine' Day pricing, as most shops will increase prices on popular gift items as February 14 approaches.

ADVERTISEMENT

Chris said: "Shopping early eliminates the stress of packed stores and picked-over selections in February. You can take your time to choose something meaningful instead of grabbing whatever's left.

"The best Valentine’s gifts are thoughtful, personalised ones—like an engraved necklace, a customised photo album, or a custom-made item. But here’s the thing: customisation takes time. If you wait until closer to February 14, you’ll be stuck with rushed orders and limited options. Buying now gives you more time for your gift to be flawlessly personalised.

"It’s the situation none of us want to be in: you’ve got your heart set on the perfect gift, only to hear those dreaded words—“Sorry, we’re sold out.” Early shopping eliminates this risk entirely. You’ll have your pick of the best gifts, sizes, and styles before the Valentine’s frenzy begins - no compromises, no second-choice gifts."