ASOS is teaming up with Taller Than Your Average London to launch an inclusive footwear collection.
It sees the online fashion giant collaborate with TTYA London’s founder, Irene Agbontaen to offer customers the broadest range of womenswear shoe sizes that ASOS has ever stocked.
The ASOS x TTYA London collection will be released on 11 October and it will be available from asos.com.
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The new, inclusive collection will cater to a broad range of shoe sizes, from UK four to 13.
ASOS say: “We believe fashion should be for everyone, giving customers the confidence to be whoever they want to be.
“Since TTYA Lonond’s inception, ASOS has supported the brand, becoming the first online retailer to stock its clothing collection in 2013.”
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The brand was created by Agbontaen to address a critical gap in the fashion market: tall women.
Both the collection and brand are also inclusive of people who want to access footwear that is traditionally catered towards cis women, including high heels.
Fans of TTYA London reacted positively to the news, with one commenting on Instagram: “Did I read right 4-13? Meaning the 9’s and above are getting catered for”.
Others wrote “my feet are ready” and “my bank card is ready” as well as plenty of fire emojis and “yasss” comments.
The 11-piece collection, launching on ASOS in October, has been co-designed by ASOS and Agbontaen and features heel heights ranging from flats to mid (8.5cm) to super high (12cm).
They say the range of styles in the collection will help people “flex from AM to PM, from date night to brunches”.
Some of the design specifics include jewels on mules, chunky velvet heels, branded gold toggles on the wrap around sandal and black over-the-knee boots.
Prices of the accessible and inclusive range start from £30 and you can shop the range at asos.com.
If you sign up for ASOS Premier you’ll receive benefits including free, next-day delivery. The cost of ASOS Premier is £9.95 per year and you can add it your existing account quickly and easily. To find out more go to ASOS here.
It also marks another collaboration with a big name brand, after ASOS teamed up with Lush to stock exclusive products.