India's car sales slid by over seven percent in July, marking a record ninth straight month of decline, industry data showed on Monday, as an economic slump and high borrowing costs discouraged buyers.
Carmakers sold 131,163 cars in India last month, down 7.4 percent from the same month in 2012, the Society of Indian Automobile Manufacturers (SIAM) said.
The car market, seen as an important guide to India's overall economic health, has recorded a fall in sales for an unprecedented nine consecutive months.
"There's general gloom with the economic slowdown, high interest rates and high fuel costs," SIAM's deputy director general Sugato Sen told AFP.
"It's all deterring buyers," he said.
The data is the latest in a string of grim figures underscoring the weak state of Asia's third-largest economy.
The market's downturn is in sharp contrast to the previous decade when car sales grew by 20 to 30 percent -- prompting foreign giants from Ford (NYSE: F - news) to Volkswagen (Other OTC: VLKAF - news) to make a beeline for the country as they sought to boost sales globally.
Meanwhile, sales of motorcycles -- a popular means of personal transport -- slipped by 1.5 percent to 809,312 units.
A sharp fall in the Indian rupee has dashed hopes of interest rate cuts anytime soon to kickstart consumer demand and the economy, which grew at a decade-low of five percent last year.
Last year, domestic passenger car sales fell by 6.7 percent to 1.89 million from a year earlier -- the first contraction in a decade. SIAM has declined to set a sales target for this year.