Indivisible is training an army of volunteers to neutralize political misinformation

·4-min read

The grassroots Democratic organization Indivisible is launching its own team of stealth fact-checkers to push back against misinformation — an experiment in what it might look like to train up a political messaging infantry and send them out into the information trenches.

Called the “Truth Brigade,” the corps of volunteers will learn best practices for countering popular misleading narratives on the right. They’ll coordinate with the organization on a biweekly basis to unleash a wave of progressive messaging that aims to drown out political misinformation and boost Biden's legislative agenda in the process.

Considering the scope of the misinformation that remains even after social media’s big January 6 cleanup, the project will certainly have its work cut out for it.

“This is an effort to empower volunteers to step into a gap that is being created by very irresponsible behavior by the social media platforms,” Indivisible co-founder and co-executive director Leah Greenberg told TechCrunch. “It is absolutely frustrating that we’re in this position of trying to combat something that they ultimately have a responsibility to address.”

Greenberg co-founded Indivisible with her husband following the 2016 election. The organization grew out of the viral success the pair had when they and two other former House staffers published a handbook to Congressional activism. The guide took off in the flurry of “resist”-era activism on the left calling on Americans to push back on Trump and his agenda.

Indivisible’s Truth Brigade project blossomed out of a pilot program in Colorado spearheaded by Jody Rein, a senior organizer concerned about what she was seeing in her state. Since that pilot began last fall, the program has grown into 2,500 volunteers across 45 states.

The messaging will largely center around Biden's ambitious legislative packages: the American Rescue plan, the voting rights bill HR1 and the forthcoming infrastructure package. Rather than debunking political misinformation about those bills directly, the volunteer team will push back with personalized messages promoting the legislation and dispelling false claims within their existing social spheres on Facebook and Twitter.

The coordinated networks at Indivisible will cross-promote those pieces of semi-organic content using tactics parallel to what a lot of disinformation campaigns do to send their own content soaring (in the case of groups that make overt efforts to conceal their origins, Facebook calls this "coordinated inauthentic behavior.") Since the posts are part of a volunteer push and not targeted advertising, they won’t be labeled, though some might contain hashtags that connect them back to the Truth Brigade campaign.

Volunteers are trained to serve up progressive narratives in a “truth sandwich” that’s careful to not amplify the misinformation it’s meant to push back against. For Indivisible, training volunteers to avoid giving political misinformation even more oxygen is a big part of the effort.

“What we know is that actually spreads disinformation and does the work of some of these bad actors for them,” Greenberg said. “We are trying to get folks to respond not by engaging in that fight — that’s really doing their work for them — but by trying to advance the kind of narrative that we actually want people to buy into.”

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She cites the social media outrage cycle perpetuated by Georgia Rep. Marjorie Taylor Greene as a harbinger of what Democrats will again be up against in 2022. Taylor Greene is best known for endorsing QAnon, getting yanked off of her Congressional committee assignments and comparing mask requirements to the Holocaust — comments that inspired some Republicans to call for her ouster from the party.

Political figures like Greene regularly rile up the left with outlandish claims and easily debunked conspiracies. Greenberg believes that political figures like Greene who regularly rile up the online left suck up a lot of energy that could be better spent resisting the urge to rage-retweet and spreading progressive political messages.

“It’s not enough to just fact check [and] it’s not enough to just respond, because then fundamentally we’re operating from a defensive place,” Greenberg said.

“We want to be proactively spreading positive messages that people can really believe in and grab onto and that will inoculate them from some of this.”

For Indivisible, the project is a long-term experiment that could pave the way for a new kind of online grassroots political campaign beyond targeted advertising — one that hopes to boost the signal in a sea of noise.

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