Yahoo News Some Infiniti Dealers to Merge with Nissan Stores to Save Money
Nissan is allowing some Infiniti dealers to merge their dealerships with Nissan stores to lower costs.
On average, Infiniti dealerships in the United States sell 24 new cars each month, according to a recent report by Automotive News.
Car and Driver spoke with a Nissan representative who confirmed the move but declined to provide exact numbers.
Both Nissan and its luxury arm, Infiniti, have seen better days. As sales figures continue to disappoint, Nissan is now allowing some Infiniti dealers to relocate into Nissan stores, according to a report by Automotive News.
The brands will have distinct front-of-house operations with separate showrooms for Nissan and Infiniti but will share back-office and service operations. The move will help each brand shoulder the burden of overhead costs while increasing sales per location.
Infiniti currently operates 197 dealerships throughout the country. According to the AN report, each location sells an average of 24 cars per month. The same report shows that Infiniti's share of the luxury market has plummeted in the last five years. Between January and September 2019, Infiniti sold 87,934 cars to cover six percent of the luxury market. In the same period of 2024, the company sold just 42,567 at 2.8 percent of the luxury market.
Speaking with Car and Driver, Brian Brockman, the vice president of communications for Nissan in the United States and Canada, confirmed that the company is discussing the move but declined to provide any official numbers. Brockman also confirmed that even in the consolidated dealerships, each brand will have separate showrooms to maintain a luxury experience for Infiniti customers. Brockman pointed to Canada—where the company employed a similar strategy—as an example of proof the consolidation works.
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