Homeware’s so haute right now. Spending so much time at home during the pandemic, the focus flipped from going out-out in our gladrags to staying in-in, dressed in trackies, gazing at the same surroundings.
Our attention switched from styling up ourselves to, well, our shelves, tables, walls — and beyond (and documenting everything on the ‘gram).
Naturally, the fashion world followed suit, with designer brands expanding their home collections accordingly. It’s become less about dressing up in their garms and more about dressing your home in their wares, with interior style becoming an extension of one’s fashion identity.
Indeed, the hashtag #dresslikeyourhome has never felt more relevant.
During the last fashion month, brands like Hermès, Dior, Armani, and Versace launched new lifestyle ranges, with impressive installations to rival the runways.
Here are five fashion brands who did just that.
For Milan Design Week, Dior invited 17 global artists and designers to reimagine their iconic ‘medallion’ chair (think: Louis XVI vibes) in a huge installation, complete with atmospheric 80s-style dry ice.
Each interpretation was unique, from Pierre Charpin’s seatless version (sure) to Sam Baron’s double rocking chair.
Pictured are designer India Mahdavi’s chairs, reupholstered in vivid colours, blending cultures and styles.
Hermès presented its new home collection in an indoor sports centre during Milan Design Week. Mightn’t sound glam, but inside was a different story.
Against a desert-like backdrop of terracotta sand, five plaster pavilions, boldly decorated in the brand’s trademark checks, housed the latest homeware – like brightly dyed baskets, printed cashmere throws, and this amazing wood framed papier mâché chair crafted by Studio Mumbai.
The brand’s latest ‘La Greca’ pattern moved from runway to hallway (think: wallpaper and soft furnishings) inside the new Versace Home store on Milan’s Via Durini.
In Donatella’s signature eclectic style, the immersive space screams Versace, with classic motifs like ‘Medusa’ making an appearance, too.
We’re big fans of the furniture (created by designer duo Roberto Palomba and Ludovica Serafini), like this sectional 70s style sofa.
Celebrating their centennial year in the biz, Gucci unveiled its experimental online space ‘Vault’ during Milan Fashion Week, followed by a series of temporary pop-ups dedicated to the new Gucci 100 Collection.
Worth a follow for the epic bio alone (“your favourite pot dealer since 2021”), Henry Holland has continued to make the move from fashion to homewares – and more specifically, accessories and soft furnishings – over the last year.
Having recently launched his rug collection at London Design Festival, he continues to steadily add to his handmade range of colourful ceramics – with a batch of vases set to drop later this month.