Interiors inspiration: five designer fashion brands to follow for the ultimate in haute homewares

·3-min read
 (Henry Holland Studio)
(Henry Holland Studio)

Homeware’s so haute right now. Spending so much time at home during the pandemic, the focus flipped from going out-out in our gladrags to staying in-in, dressed in trackies, gazing at the same surroundings.

Our attention switched from styling up ourselves to, well, our shelves, tables, walls — and beyond (and documenting everything on the ‘gram).

Naturally, the fashion world followed suit, with designer brands expanding their home collections accordingly. It’s become less about dressing up in their garms and more about dressing your home in their wares, with interior style becoming an extension of one’s fashion identity.

Indeed, the hashtag #dresslikeyourhome has never felt more relevant.

During the last fashion month, brands like Hermès, Dior, Armani, and Versace launched new lifestyle ranges, with impressive installations to rival the runways.

Some stepped up a level, choosing to showcase their collections at Milan Design Week and London Design Festival instead.

Here are five fashion brands who did just that.

@diormaison

For Milan Design Week, Dior invited 17 global artists and designers to reimagine their iconic ‘medallion’ chair (think: Louis XVI vibes) in a huge installation, complete with atmospheric 80s-style dry ice.

Each interpretation was unique, from Pierre Charpin’s seatless version (sure) to Sam Baron’s double rocking chair.

Pictured are designer India Mahdavi’s chairs, reupholstered in vivid colours, blending cultures and styles.

@hermes

Hermès presented its new home collection in an indoor sports centre during Milan Design Week. Mightn’t sound glam, but inside was a different story.

Against a desert-like backdrop of terracotta sand, five plaster pavilions, boldly decorated in the brand’s trademark checks, housed the latest homeware – like brightly dyed baskets, printed cashmere throws, and this amazing wood framed papier mâché chair crafted by Studio Mumbai.

@versace

The brand’s latest ‘La Greca’ pattern moved from runway to hallway (think: wallpaper and soft furnishings) inside the new Versace Home store on Milan’s Via Durini.

In Donatella’s signature eclectic style, the immersive space screams Versace, with classic motifs like ‘Medusa’ making an appearance, too.

We’re big fans of the furniture (created by designer duo Roberto Palomba and Ludovica Serafini), like this sectional 70s style sofa.

@gucci

Celebrating their centennial year in the biz, Gucci unveiled its experimental online space ‘Vault’ during Milan Fashion Week, followed by a series of temporary pop-ups dedicated to the new Gucci 100 Collection.

One such space has landed in London: Gucci Circolo Shoreditch, complete with listening lounge, bespoke bookstore (curated by cult librarians @idea.ltd), and even a Gucci Café.

@henryhollandstudio

Worth a follow for the epic bio alone (“your favourite pot dealer since 2021”), Henry Holland has continued to make the move from fashion to homewares – and more specifically, accessories and soft furnishings – over the last year.

Having recently launched his rug collection at London Design Festival, he continues to steadily add to his handmade range of colourful ceramics – with a batch of vases set to drop later this month.

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