Irish TV channel apologises over "unfortunate" ident

Joe Anderton
Photo credit: TG4

From Digital Spy

An Irish TV channel has apologised after one of its promotional idents was called out by viewers.

TG4 aired an ident (the little videos channels play before and after shows) that featured computer generated giants carrying around caravans and kicking one into the sea.

The issue people have had is that the ident was broadcast on the same day that a woman in Galway died after her caravan was blown into the sea by Storm Ali, a story that lead the news programme that immediately followed the broadcast of the ident.



TG4 have now issued a statement apologising for the broadcast, saying: "The ident is one of a series of six idents, running since 2013, which are auto-scheduled.

"The ident broadcast once yesterday, and was immediately removed from the schedule. TG4 sincerely apologise for the unfortunate scheduling of this ident and for any undue stress caused."

According to The Irish Times, TG4 has said it hasn't received any complaints about the clip to date.



The woman has been named in reports as Elvira Ferraii from Switzerland. She was staying on her own near Claddaghduff, at the Clifden Eco Beach Camping and Caravan Park. The incident is said to be taken place at 7:45am on Wednesday.

Storm Ali was named on September 18, when an Amber weather warning was introduced. As well as Elvira, a man in his 20s was killed by a falling tree in County Armagh. Over 100,000 homes in Northern Ireland lost power, with multiple roads and motorways being closed.

Storm Ali has since left homes in Scotland, England and Norway without power too.

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