ITV I'm A Celebrity viewers rage as winner 'confirmed' by bosses ‘campaign’ for star

ITV I'm A Celebrity fans are up in arms over bosses seemingly having a "campaign" for a star to win the series. ITV fans have savaged producers for seemingly giving favourable airtime and coverage to Coleen Rooney as I'm A Celebrity progresses.

Viewers have noticed that during the I’m A Celebrity ad breaks, there are adverts for Coleen Rooney’s Wagatha documentary. I'm A Celebrity fans have accused ITV of “choosing the winner already” as they hit out at a “campaign” for the star on the show.

Reacting on social media, a Twitter/X user fumed over the prefential treatment and wrote: “I feel like there is a campaign to push Colleen to be Queen of the Jungle especially with the documentary commercials about her. Is it a fix for her to win?”

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A second agreed and typed: “Oh these Coleen ad breaks must be a ploy to get her to win the show.” It comes after Coleen - who is mum to Kai, 13; Klay, 10; Kit, seven; and Cass, five - opened up about her two miscarriages on Friday night’s episode (29 November) after.

Rooney has four children with her husband, former Manchester United striker Wayne, and admitted: “I would’ve liked a girl for Wayne. I wasn’t desperate, he would’ve liked a girl, I wasn’t bothered either way.” She went on to explain: “I’ve had two miscarriages and I don’t know whether that has been girls, you know sometimes they say you can’t carry a certain sex, but they don’t investigate until you have your third one.”

“When I had the first one I was really scared… but then once I had a child, it took that away, I went on to have another one. It’s not a nice feeling for anyone, it’s horrible but knowing that I could conceive and have the child, that made me feel better," she said.

Speaking of Wayne, she said: “I feel for the men in this situation… Wayne really felt it the first time round and it wasn’t until later on that I thought, ‘Do you know what, everyone’s fussing around me, but not him and he had to just get up and go to work as normal.’ It’s quite hard.”