ITV Loose Women's Frankie Bridge slams 'b******t' reaction to 'hated' stars winning awards

Loose Women panelists at the National Television Awards in 2024.
-Credit: (Image: Getty Images for the NTA's)


Loose Women's Frankie Bridge has taken a swipe at the "b******t" she's observed in the media industry, particularly during glitzy award ceremonies.

While Frankie chatted to Spencer Matthews on his Big Fish podcast, the former 'Made In Chelsea' star host alluded to some celebrities repeatedly collaborating with notoriously difficult individuals.

Questioning this predicament, he expressed: "Some people have reputations for being really horrible people and I've always found it incredibly odd that people would continue to work with horrible people."

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He went on to extend his bewilderment at certain decisions made within the industry, stating: "I don't understand the thought process that goes behind supporting a horrible person."

His sentiments resonated with Frankie, who used instances from glitzy showbiz events to back his observation.

During the discussion, she reflected on advice she had received from Simon Fuller during her time performing with S Club Juniors, sharing with Spencer: "I think that's been one of my biggest things over the years, is that I've met a lot of those people."

She recounted a pivotal recommendation from the renowned artist manager, revealing: "I remember when I finished with S Club Juniors, Simon Fuller said to me, 'Always continue to be good to work with, like you are, because everyone's always going to then continue to want to work with you', and it really stuck with me."

Bridge confessed the wisdom granted by Fuller has held a lasting influence, however she's recognised that integrity doesn't always lead to success, adding: "I've had moments throughout my career... you know, you always say the good guy comes out on top, and I think as I got older, I was like, 'That's not actually necessarily true,' and it really p****d me off."

Frankie candidly shared: "I've sat at awards ceremonies knowing that there's people winning these awards that everyone in the room hates working with, and they get up and they spout this speech about loving everyone, and being kind, and all that b******t and I'm like, 'you're lying! Everyone in here hates you'."

"Yet they're all standing up clapping and going, 'yeah! ', and posting about it, and I think that's what helps me as well, because I know the b******t. I don't necessarily buy into it, but I also think if you're aware of it, it helps to keep you on a level."

Earlier in the week, Frankie joined her Loose Women colleagues at the NTAs, where they were pipped to the post in the Daytime category by The Chase, another ITV favourite.